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In terms of being in tune with customer demand and enhancing customer appeal, the marketing of services is _____ the marketing of products a the same as b much easier than. Phl 111 module 3 three exam answers 1 award: 5 out of 500 points anecdotal evidence is unreliable for at least two reasons: it is based on memory, which can be unreliable, and it is subject to the human tendency to distort or exaggerate. Marketing management 301‐fall 2010 dr nadia pomirleanu [email protected] final exam study guide • chapter 16 imc • heavy figured on the exam • what is: • promotion/promotional activity/ imc (definitions.
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